
TARGETED
USER
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USER
RESEARCH
OUT OF THE 100 STUDENTS SURVEYED
40% of the sample reported having a personal vehicle
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Out of that 40%, 80% reported that they are willing to carpool others
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OUR SERVICES
WHY URIDE?
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URIDE is not made with the intention to make profits but instead to share costs amongst students
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Our user-friendly interface allows any student to access easily
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No more strangers! Sign up with your school email
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More than just carpool, URIDE is also an opportunity to bond over travels
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Schedule and plan ahead to save time on waiting
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ABOUT
Not all University of Rochester students have access to private transportation like personal cars, or have money to afford expensive services such as Uber.
URIDE was founded in 2021 with a single mission: to connect U of R students with cars and without cars to provide a much easier carpool option to travel around in Rochester.
We decided to design a digital solution, URIDE, for students making it more convenient despite students' tight academic schedule. Beside the issues of transportation, we hope our app can bring students together by chatting, inviting, and joining social events together outside the campus to build new relationships within our community of U of R.

BUDGET
$1500
Production Costs
Our non-profit carpool service is intended to be developed and run by students. Each student will receive a 500 dollars compensation for their contribution and help. The design will have one student in charge of the logos, layouts and other necessary components for the website and the app. The developing team will have two students in charge of programming and ensure the app is functioning.
$500
Marketing
The marketing costs include a 300 dollars compensation for the student responsible and a 200 dollars budget for any potential promotional activity- printing out flyers, social media advertisement, and running events.
$200 per Month
Maintenance
One student will need to be hired to proofread the comments and feedback for the red-flag system, and since the working hours are irregular, the student will be paid 100 dollar a month for the position. The other 100 dollars is designated to app and website maintenance.
OUR TEAM
Meet Our Members

JEREMY
REGUER
Project Manager
Managing the process of the team and assisting on the website's content

PRATISTHA
MAHARJAN
Head Programmer
Overseeing and assisting in the development of the app

LEANN
KUCHLER
Head Designer
Assisting on the development of the app and overseeing design of the website

CALEB
KOHN-BLANK
Associate Developer
Assisting on the development of the app

CHANEL
CHEUNG
Associate Designer
Creating the website and managing the content on it

LANDY
HUNG
Business Manager
Assisting on the website's contents
THE PROCESS
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BRAINSTORMING
PROTOTYPES
Bringing out different ideas to discussing and agreeing on a common topic and objective
Creating each of our own version in iZone, building on new ideas of what we can do

COMMUNICATION
Using those new ideas to create a final design together
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TEAMWORK
Communicating with each other through discord to meeting up in the library to completing our role and helping one another
FREQUENTLY ASKED QUESTIONS
HOW ARE WE DIFFERENT FROM UBER AND LYFT?
Unlike Uber and Lyft, we are not a ride sharing app, we are a carpooling app. We cannot guarantee that a car will be there for you to get you from point A to point B, but when a ride is available it will be more affordable and safer.
HOW DOES PAYMENT WORK?
Payment is not done through the app; it happens between the driver and rider. The app allows for riders and drivers to share what payment methods work for them and to communicate with each other. We also offer a suggested price, which is just above gas price. This is not a required price: the driver can charge more or less.
WE DON'T GURANTEE RIDES?
No, we don't. We aren't able to guarantee that someone will want to go to New York City during finals week. Our goal is not to get every single user to every location that they need to go. Our goal is to be the first choice above the ride sharing apps, and to connect users to each other.
HOW DO I KNOW THAT I AM SAFE?
Our app requires users to register with a current U of R email, to ensure that only students can use it. The app also has a red flag system to report drivers or riders that make you feel unsafe. The user will be unable to message the reporter and suspended from the app until the case has been reviewed. Permanent bans will be given on a case-by-case basis.